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All posts tagged good fit

May 12, 2016

Good Hands

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Have you ever had that experience when you just know you’re in good hands?  You don’t even have to think about it.  My IT guy is like that.  I call him and I know that in this area where I am mostly outside of my skill set, I don’t have to worry.  I don’t have to worry that I’ll be taken advantage of, that I will be “upsold,” that my problem won’t be resolved.  I know that I can trust him, that he will do a great job, and that he’ll charge me a fair price.  Every time.  Check that off my list of things to worry about.

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January 10, 2016

What does the customer want?

Advanced Dental of Dyer IN - What does the customer want?
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From talking with people, I can tell you what they don’t want.

They don’t want to be cheated, tricked, overcharged, or given unnecessary treatment.  From what I hear, that sort of thing is still going on!  It’s pretty unbelievable to me, but that’s what I hear.

They want to know they can trust their dental team.  Makes sense.  Sounds reasonable.  But how do we assure them that they can trust us?  Is it the kind of thing that develops over time like any strong relationship?  Maybe so.  That’s how we approach it: one patient at a time.  Trust builds through one conversation at a time.

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December 3, 2015

Why Do We Buy?

Advanced Dental of Dyer IN - Why do we buy?
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Why do we buy?  There are so many reasons, if we want to be thorough, but primarily, I think we buy things to solve a problem.  The problem may be that we need food, that we need clothing, that we need transportation, that we need medical care.  It may, of course, be that we need a gift for someone or that we need a pick-me-up.  Perhaps we need to maintain the items we’ve already bought or that we already own, such as an oil change for the car or a haircut.  No matter the reason, we all buy things.  We also usually have a choice about where we buy.  That choice is the crux of it all for a business owner.

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