From talking with people, I can tell you what they don’t want.
They don’t want to be cheated, tricked, overcharged, or given unnecessary treatment. From what I hear, that sort of thing is still going on! It’s pretty unbelievable to me, but that’s what I hear.
They want to know they can trust their dental team. Makes sense. Sounds reasonable. But how do we assure them that they can trust us? Is it the kind of thing that develops over time like any strong relationship? Maybe so. That’s how we approach it: one patient at a time. Trust builds through one conversation at a time.