Why do we buy? There are so many reasons, if we want to be thorough, but primarily, I think we buy things to solve a problem. The problem may be that we need food, that we need clothing, that we need transportation, that we need medical care. It may, of course, be that we need a gift for someone or that we need a pick-me-up. Perhaps we need to maintain the items we’ve already bought or that we already own, such as an oil change for the car or a haircut. No matter the reason, we all buy things. We also usually have a choice about where we buy. That choice is the crux of it all for a business owner.
Authenticity is a word that I hear tossed about more and more casually. It’s a word that, to me, still holds power. Authenticity means being true, honest, vulnerable. That requires courage. It requires a mental and emotional stance that states, “Here I am. I am willing to take a chance to remove the façade I usually show the world.” It means, deep, honest listening. It means letting down one’s guard. It means being fully present and withholding judgment. It means loving the person you are with enough to care about them just because s/he is a human and thus deserving the presence of your best self.
I want to tell you why I’m so excited about our upcoming move. At Advanced Dental we are all about giving our very best to each and every patient – one patient at a time. For years I’ve been dissatisfied because we have outgrown our current location. Because of that I feel like we’ve fallen short on delivering our very best to each patient. Space is limited, resources were unavailable, the waiting room cold in the winter.
In our new location, we will have everything we need in abundance to deliver on our mission: our best to each patient, one at a time. We will be expanding to 6 dental chairs with monitors in every operatory for patients to see images of their teeth, both from the digital x-rays and from the intraoral camera. There will be a dedicated sterilization area that, while visible to the patients, will be protected from traffic. We will have a private operatory for patients requiring extra privacy; sedation and implant patients, for example. The inside entrance will allow people to wait for loved ones in a comfortable setting with a coffee bar to treat themselves.