Why do we buy? There are so many reasons, if we want to be thorough, but primarily, I think we buy things to solve a problem. The problem may be that we need food, that we need clothing, that we need transportation, that we need medical care. It may, of course, be that we need a gift for someone or that we need a pick-me-up. Perhaps we need to maintain the items we’ve already bought or that we already own, such as an oil change for the car or a haircut. No matter the reason, we all buy things. We also usually have a choice about where we buy. That choice is the crux of it all for a business owner.
Authenticity is a word that I hear tossed about more and more casually. It’s a word that, to me, still holds power. Authenticity means being true, honest, vulnerable. That requires courage. It requires a mental and emotional stance that states, “Here I am. I am willing to take a chance to remove the façade I usually show the world.” It means, deep, honest listening. It means letting down one’s guard. It means being fully present and withholding judgment. It means loving the person you are with enough to care about them just because s/he is a human and thus deserving the presence of your best self.