From talking with people, I can tell you what they don’t want.
They don’t want to be cheated, tricked, overcharged, or given unnecessary treatment. From what I hear, that sort of thing is still going on! It’s pretty unbelievable to me, but that’s what I hear.
They want to know they can trust their dental team. Makes sense. Sounds reasonable. But how do we assure them that they can trust us? Is it the kind of thing that develops over time like any strong relationship? Maybe so. That’s how we approach it: one patient at a time. Trust builds through one conversation at a time.
People don’t want to be overcharged. I get that. People are willing to pay for excellent dental care at a fair price. They don’t want to be ripped off. I get that. How do they know? Unless they are ordering dental supplies and auditing the payroll, how do they know how slim the profit margin is? They don’t. That’s where trust comes in again.
Patients want what we all want: to know that they can trust their healthcare team to look out for their best interests at a competitive price all the while building a long-term trusting relationship with the team. Yep. That’s about right.